How we do Sharetribe Projects

Who We Are

CoFounders

• Matthew Ryan - Director and co-founder of JourneyHorizon - Based in Australia. I have been doing software development for over 20 years. You can find out more about me here https://au.linkedin.com/in/mattyv01 feel free to connect with me on LinkedIn.
• Rosa Nguyen - Head of our marketing team, she is a marketing powerhouse with over 8 years of experience in digital marketing from strategy through to publishing on all digital channels.

Our Team

We are a global team of digital marketing specialists; having practical experience and academic skills in market research, data analysis, content marketing, advertisement, SEO, website design…We are equipped to handle diverse marketing challenges. Our team consists of seasoned professionals, ensuring we support your business's growth holistically rather than simply completing isolated tasks. With design thinking, we always put the customers centric to know what your business and your end-users really need to suggest optimized solutions.

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Our team is made up of

• Web Developers
• UX/UI Designers
• Graphic Designers
• Video Editors
• Content Writers
• Digital Marketers
• SEO Experts
• Researchers

How You Got Here

You found us because you are looking to:

• Build a comprehensive marketing strategy
• Enhance your brand’s online presence
• Drive qualified leads and boost sales
• Measure and optimise marketing performance

What’s Next

We are going to meet and discuss your needs. 

• Align your goals with our expertise.
• Sign a service agreement.
• Kickstart your marketing project with our proven methodology.

Our Marketing Services

We are a team of seasoned experts dedicated to providing you with a full-stack marketing capability to support your business growth.

• Market Research
• Marketing Strategy and Planning
• Branding
• Website Development
• SEO
• Content Creation
• Social Media Management
• Ad Management

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Our Process

Stage1: Discovery

This stage focuses on understanding your business, audience, and goals. Our services include:

• Industry Research: we research your industry and industry trends to better understand the environment your business operates in.
• Customer Research: Identify key behaviors, needs, and challenges of your customers.
• Competitor Analysis: Evaluate your competition and agree with you which competitors you are trying to beat

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Stage 2: Planning

This stage involves creating compelling and user-focused assets for your campaigns. Services include:

• Objective Setting: We work with you to set the measurable objectives for your marketing efforts.
• Marketing Plan Development: We help you define the right path to reach your target market.

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Stage 3: Brand Development

In this stage we evaluate your current brand and its positioning to ensure it is aligned with your marketing goals.

• Brand Development/Redevelopment: develop your brand to be consistent with your organisational mission, vision and market goals.
• Brand Positioning Strategy: Position your business as the top choice in your market.
• Brand Use Guide: This guide formalises the use of the brand including logo, colours, fonts and language.

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Stage 4: Website Development

If the marketing plan identifies the need for development of a new website, this phase will see work done to bring a new compelling digital presence to life. During development of the website we will focus on brand, content and search engine optimisation.

• Technical SEO Enhancements

• Optimized URL Structures: Ensure efficient indexing by search engines.
• On-Page SEO: Implement strategic keywords for visibility.
• Meta-Data Optimization: Drive clicks with optimized metadata.
• Schema.org Implementation: Increase search engine visibility with structured data.
• Sitemap Submission: Streamline indexing for comprehensive coverage.
• Set Up Tools and Analytics

• Google Analytics & Hotjar: Track user behavior and conversions from both buyers and sellers.
• SEM Rush and Other SEO Tools: Monitor keyword rankings and competitor analysis to adjust the SEO strategy.
• Google Merchant Center: Helps sellers list products, making them visible to buyers.

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Stage 5: Product Development

If we are assisting a SaaS company, two-side marketplace company or traditional eCommerce business we may recommend a review of the product, customer feedback, and product roadmap. The often is a need to update the product to assist marketing efforts.

• Feature Development: How can the product growth be made more viral? Are there features that need to be implemented that will support user growth and product revenue.
• UX/UI Design: Design a seamless experience for both buyers and sellers.
• Performance Optimization: Ensure your marketplace runs smoothly, with fast load times and responsive navigation.
• Technical SEO Enhancements

• Optimized URL Structures: Ensure efficient indexing by search engines.
• On-Page SEO: Implement strategic keywords for visibility.
• Meta-Data Optimization: Drive clicks with optimized metadata.
• Schema.org Implementation: Increase search engine visibility with structured data.
• Sitemap Submission: Streamline indexing for comprehensive coverage.

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Stage 6. Setup Social Media Channels

During this stage we will establish all social media channels and/or review all existing social media channels your business or product has established.

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Stage 7. Setup Ad Platforms

During this stage we will setup advertising platforms such as Google Ads, Facebook Ads and so on to ensure that any paid marketing campaigns can be launched smoothly.

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Stage 8: Content → Release → Measure → New Plans

During this phase we execute the marketing campaigns and activities identified in the Marketing Plan. This is likely to involve the development of content, releasing content to social media channels and paid marketing channels, measuring the effectiveness of that content and then modifying planned content as a result of observed performance of the content.

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This occurs on an ongoing weekly, monthly, quarterly and yearly basis.

• Ad Campaigns: Reach your audience through Google Ads, Facebook, and more.
• SEO Optimization: Continual improvements to stay ahead in search rankings.
• Email Marketing: Engage and retain users with targeted email campaigns.
• Social Media Management: Grow your brand’s presence on key platforms.
• Content Creation: Keep your audience engaged with quality content.
• Brand Positioning: Establish a consistent brand message across all channels.
• Initial Email Marketing Campaigns: Send welcome emails and onboarding guides to buyers and sellers.
• Paid Advertising Campaigns: Start ads to attract initial buyers and sellers.
• Launch Content: Publish the first blog posts, PR articles, and social media content to build brand awareness.

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Stage 9: Measure

inally, we assess the success of your campaigns with robust analytics. Services include:

• Data Analytics: Monitor and analyse key performance indicators.
• Performance Reporting: Deliver detailed insights and actionable recommendations.

By aligning our services with these stages, we ensure a systematic and results-driven approach to achieve your business objectives.

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Fees and Charges

We are the only Sharetribe partner progressing a plugin framework for Sharetribe. When you work with us you will get our upgraded Sharetribe web template, our integration broker (similar to Zapier), and access to our plugins which are growing by the day. Here is the list of plugin features we currently have and if they are available for Sharetribe web and our Sharetribe Mobile App.

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I have never done marketing and do not have someone with enough expertise? Can we work together?

No experience in marketing? No problem!

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Our team of seasoned professionals is here to guide you every step of the way. We specialize in supporting businesses starting from square one, offering tailored advice and comprehensive solutions to build your marketing strategy from the ground up.

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I don’t have a marketing plan. Can you help me to create one?

Relax and leave the heavy lifting to us. Our team specializes in crafting marketing plans tailored to your unique business needs and goals. We start with in-depth market research—covering both foundational elements (like your company’s background) and detailed analyses (such as customer insights and competitor evaluations). A nominal fee applies for this research phase.

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Based on our findings, we develop a comprehensive strategic plan featuring clear objectives, carefully selected advertising channels, detailed timelines, and measurable KPIs that align seamlessly with your business ambitions.

How quickly can you launch a campaign for us?

The timeline for launching a campaign depends on the complexity and scope of your project:

• Standard Campaigns (e.g., social media or email marketing): These can typically be launched within 2-4 weeks, assuming we have all the necessary content and assets ready.
• Complex Campaigns (e.g., multi-channel or paid ad campaigns): These may take 4-6 weeks or longer, as they require additional time for strategy development, asset creation, and setup across platforms.

Our team ensures each campaign is thoroughly planned and executed to achieve optimal results, regardless of the timeline.

How much do you charge?

We charge by the hour, typically at a rate of $40 USD per hour. The total cost depends on the complexity of your requirements. For each project, we estimate the number of hours needed based on your goals and the scope of work. This approach ensures transparency and allows you to understand how your investment is allocated.

I have an ongoing campaign, but I need help optimizing it. Can you assist?

Absolutely. We can analyse your current campaign, identify areas for improvement, and implement optimizations. The cost will depend on the scope of the work, charged at $40 USD per hour.

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What’s included in your content creation services?

Our content creation services are designed to captivate your target audience and align with your marketing goals. Here's what we offer:

Regarding content:

• Blog Posts: High-quality, SEO-optimized articles tailored to your niche, driving traffic and engagement.
• Social Media Updates: Engaging posts crafted for platforms like Facebook, Instagram, LinkedIn, and Twitter to grow and interact with your audience.
• Video Scripts and Production: Attention-grabbing scripts for promotional videos, tutorials, and product showcases.
• Custom Content: Tailored solutions for eBooks, case studies, whitepapers, and comprehensive white papers to establish authority and attract leads.

Regarding images:

• Infographics and Visuals: Creative and informative visuals that enhance your marketing messages and make complex information digestible.

Each piece of content is created with your brand voice and objectives in mind, ensuring maximum impact and audience connection.

How can we be aware of how the work is progressing?

We keep you informed and engaged throughout the campaign lifecycle with regular updates and transparent communication. We deliver customized dashboards and performance reports (depending on request, will report monthly/weekly). Our report will include:

• Performance Reporting
• Custom KPIs and Metrics: Tailored to your goals and audience.
• Abandoned Cart/Sign-Up Reduction: Minimize drop-offs with targeted strategies.

We also charge a report preparation fee, which typically depends on the level of detail required. This ensures you receive comprehensive insights tailored to your goals.

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How do I pay you?

Invoices

We invoice every 2 weeks based on work that has been completed and accepted by you.

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Payment

Great question!

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We accept the following forms of payment:

• All forms of cryptocurrency – transfers of BUSD via Binance are free and the exchange rates are excellent. We particularly like bitcoin.
• Stripe/Airwallex  – convenient for credit cards payments however there is a payment fee for you and us.
• WISE – create a free account, load some funds and transfer to our WISE account fee free.
• Local Bank Accounts - We have bank accounts in the USA (USD), EUROPE (EURO), Canada (CAD), Singapore (SNG) and England (GBP) that will accept funds transfer in those currencies. We use transferwise to then move our currency around back to Australia.
• WIRE/SWIFT - International Bank Transfer to our nominated account in Australia (USD or AUD). A very expensive option with poor bank FX rates (not recommended).

All invoices must be paid within 14 days.

If you cannot pay in that timeframe please let us know and we can make payment arrangements.