Bottlecap Case Study

Bottlecap is a Tokyo-based marketplace connecting travelers, learners, and craft lovers worldwide with Japan's master artisans - through workshops, direct e-commerce, and long-term apprenticeship programs. Built to ensure centuries of traditional craftsmanship don't disappear with the generation keeping them alive.

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The platform allows artisans, studios, and cultural educators across Japan to list and sell their experiences and products directly to an international audience - from pottery and kimono-making to kintsugi, woodwork, and bonsai.

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In this marketplace:

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Sellers (Artisans & Studios): Craftspeople, workshops, and cultural educators looking to reach a global audience, get verified, and grow their bookings.

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They are looking for:

• Visibility beyond local word-of-mouth
• A trust layer that sets verified artisans apart
• A simple way to manage listings across multiple experience types

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Buyers (Travelers & Learners): International visitors and lifelong learners seeking authentic, hands-on craft experiences in Japan.

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They are looking for:

• Curated, trustworthy experiences matched to their interests
• Easy search by craft type, location, language, and group size
• Booking confidence through verified artisan profiles

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Thank you very much. You and your whole team have been so wonderful. We are excited to continue our work together making V1 improvements and building V2 features!

Aran Graham - Co-Founder Bottlecap

• Rich text editor
• Auto-menu based on categories
• Hero section with image carousel
• Webflow blog
• Quick filters for search
• "Authenticated" badge for listings
• Inquiry form (collect information from buyers when they submit an inquiry)
• Save submitted inquiries to Google Sheet
• Sync contacts to OnePage
• Newsletter with Ombisend
• Contact form with Hubspot
• Integrate Pirsch Analytics
• Integrate Google AdSense
• Manage lead time for bookings
• Make customer commission non-refundable

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