Building a local produce marketplace for farmers and consumers.

Journeyhorizon developed an eCommerce marketplace connecting farmers with consumers purchasing fresh local produce, with direct product listings and cart-based ordering.

Platform and marketplace model

Oceanside Farmers Markets is a specialized two-sided e-commerce marketplace that connects local farmers with consumers looking to purchase fresh fruits and vegetables directly from farmers markets. This platform allows farmers to list their produce, offering a convenient way for buyers to access fresh, locally-grown products.

In this marketplace:

- Farmersact as sellers by creating listings for their fruits and vegetables, complete with descriptions, images, pricing, and availability.

- Buyers, typically consumers who value fresh, locally-sourced produce, browse these listings, select the items they want, and make purchases directly through the platform.

The transaction process on Oceanside Farmers Markets involves direct purchases, where buyers place orders for the products listed by the farmers.

This marketplace brings the essence of traditional farmers markets to the digital age, making it easier than ever to access farm-fresh produce. By shopping at Oceanside's Farmers Market, customers are supporting local farmers and their communities. This direct-to-consumer model ensures that farmers receive fair prices for their hard work.

Journeyhorizon’s engagement

Marketplace development and shopping-cart commerce functionality. The delivery used Sharetribe extended for product eCommerce.

Key functionality

• Shopping Cart
• ...