Novabridge’s Digital Transformation Powered by Journeyhorizon

Overview

Despite strong performance and growth potential within the ServiceNow ecosystem, Novabridge faced hurdles in its digital strategy. Outdated web assets, limited social media engagement, and content gaps were holding them back from capturing a broader market share.

‍

Entering Journeyhorizon - a global digital marketing agency with a proven track record for data-driven marketing strategies and creative campaigns, Novabridge has seen positive signals. Using a full-stack specialized B2B marketing team, Journeyhorizon revitalised Novabridge’s website, amplified its social media presence, and introduced high-value content.

‍

The result: a transformed digital presence aligned with Novabridge’s ambitious goals, leading to the solid position on the digital world.

Novabridge: Transforming Businesses with ServiceNow Expertise

Novabridge is a proudly Australian-owned consulting company making waves as an Elite Partner in implementation and consulting in the ServiceNow ecosystem. Agile and independent, they specialize in:

• Advisory & Consulting
• Implementation
• Managed Services
• Custom ServiceNow Solutions for private and public sector clients

Their mission is clear: unlock the full potential of the ServiceNow platform and deliver exceptional results. With a vision to become the foremost ServiceNow partner in Australia and New Zealand (ANZ), Novabridge is also committed to being the most desirable workplace for talented ServiceNow professionals across the region.

However, they faced challenges on Digital Marketing 

As an ServiceNow Elite Partner in Australia and New Zealand, Novabridge was entering 2025 with ambitious goals. However, their digital presence and content strategy needed a significant overhaul to align with their expanding influence.

Key challenges Novabridge faced:

• Outdated Website: The existing website was no longer fit for purpose, lacking the modern design and functionality expected from a leading technology partner. Although a new website was being developed using Webflow, the project had been delayed and required renewed focus to meet deadlines. The website lacks an SEO strategy, which has resulted in a very low appearance rate in Google search results despite having extensive industry experience. 
• Weak Social Media Presence: Novabridge’s presence on platforms like LinkedIn was underutilised, and they had yet to establish a presence on YouTube for explainer videos and thought leadership content. This limited their ability to engage effectively with their target audience and build their brand.
• Content Creation Gaps: There was a clear need for high-quality thought leadership materials such as articles, white papers, and regular social media posts to enhance visibility and establish authority in their domain.
• Lacking a proactive digital market penetration strategy: This has led to missed opportunities in building brand visibility, engaging potential customers, and driving traffic to the website.

These challenges, though not critical, presented an opportunity for Novabridge to strengthen their position in the market and amplify their brand impact.

‍

Novabridge sought more than just a marketing agency. They needed a strategic partner that truly understood their business model and could translate their expertise into compelling digital outcomes.

Journeyhorizon checked all the boxes with Solutions unveiling the excellence of Novabridge

A long-standing personal connection between the leadership teams further solidified the partnership, fostering a level of trust and credibility from day one.

‍

Journeyhorizon delivered a fully integrated B2B digital marketing solution from strategic consulting to meticulous execution. This turnkey approach allowed Novabridge to focus on what it does best while we tackled every facet of their online transformation.

‍

‍

By delivering a turnkey solution, Journeyhorizon eliminated the guesswork and provided Novabridge with a clear roadmap to success. Our expertise and attention to detail allowed Novabridge to focus on their core business while we handled every facet of their digital transformation.

This full-spectrum approach doesn’t just solve immediate challenges, it equips Novabridge with the foundation, tools, and strategy for long-term success in the ServiceNow ecosystem.

We’re successful in positioning on AI Overview and AI results

‍

After 6 months, from Zero, Journeyhorizon helped Novabridge to appear in the AI overview and other AI results. It is thanks to:

• A specialized B2B marketing strategy which deeply understands the SaaS industry and the client’s business model
• Flexible and up-to-date B2B marketing implementations with a strategic B2B marketing plan combining a social marketing plan, a SEO marketing plan and a content marketing
• Consistent and responsive communication between Journeyhorizon marketing team and Novabridge team to monitor and analysis every phase

Let’s Hear What the Client Has to Say

"Journeyhorizon’s team has been super responsive and professional. Their deliverables are top notch!"
‍— Herman Taljaard, Director of Growth Markets at Novabridge

‍

Conclusion

The collaboration between Novabridge and Journeyhorizon demonstrates how a fully integrated digital marketing approach can transform a business’s online presence and fuel growth. By addressing Novabridge’s needs from consulting to execution, we created a seamless and impactful strategy that aligned with their goals. The end-to-end service model allowed for smooth implementation and ensured consistent messaging across all channels.

‍

Are you ready to take your business to the next level? At Journeyhorizon, we offer end-to-end marketing solutions tailored to your unique needs, helping you transform challenges into opportunities.

‍

Contact us today to discover how our expertise can help your business achieve similar results. Let’s build your next success story together.

‍

📧 Email: info@journeyh.io
🌐 Website: https://www.journeyh.io/

‍

Don’t just aim for growth—let’s make it happen.