Building a curated marketplace for rare music gear and collectibles.

Journeyhorizon developed ANALOGr as a specialised marketplace supporting auctions, direct purchases and consignment workflows for high-value music collectibles.

Platform and marketplace model

ANALOGr is a curated two-sided marketplace that specializes in rare and one-of-a-kind studio gear, instruments, memorabilia, and vintage items from iconic musicians and bands. The platform offers a variety of transaction types, including timed auctions, private sales, and consignment services, providing music enthusiasts and collectors with the opportunity to acquire unique pieces of music history.

In this marketplace:

- Sellers—often artists, collectors, or estates—list their rare items with detailed descriptions, high-quality images, and provenance information.

- Buyers, who are passionate about music history, can browse the marketplace, participate in auctions, or make private offers to secure these valuable pieces.

Journeyhorizon partnered with ANALOGr to develop and launch this innovative marketplace using Sharetribe.

Journeyhorizon’s engagement

Sharetribe marketplace development, custom transaction workflows, third-party integrations and ongoing product support. The delivery used Sharetribe extended with custom auction and commerce functionality.

Key functionality

• Timed Auction Functionality
• Buy Now Function
• Watchlist
• Auto-Bidding in % increments
• Bitypay payment integration
• Sales Tax API Integration
• Video embeds on listings
• Mark Listings as Sold
• Zoho Integration
• Document upload to listings

Client perspective

Working with Journeyhorizon has been one of the best decisions we could have made as an innovative startup. Coming highly recommended from Sharetribe HQ, Matthew and his team actually exceeded our expectations with their performance, speed, cost, and flexibility. Our project wasn't easy as we really stretched what was possible on the platform. Our lead specialists, Andy and Sandy, were always game for the challenge and really delivered for us. We look forward to continuing our partnership as we scale and iterate new features.

— Francis and Thomas