Building a reverse housing marketplace for film productions.
Journeyhorizon developed Coral to connect production companies with suitable short-term accommodation, combining reverse-marketplace requests with property management and payment integrations.

Journeyhorizon developed Coral to connect production companies with suitable short-term accommodation, combining reverse-marketplace requests with property management and payment integrations.
Platform and marketplace model
Coral is a premier two-sided marketplace tailored for accommodation bookings in the US, specifically designed to serve the film industry. As a reverse marketplace for property rentals, Coral connects property owners with film companies seeking short-term accommodations for film stars and production crews.
In this marketplace:
- Property owners act as sellers by listing their accommodations, detailing the features, amenities, and suitability for hosting film industry professionals.
- Film companies, as buyers, browse these listings to find and book properties that meet their specific needs, ensuring that their stars and crews have comfortable and convenient stays during filming.
The transactions involves the short-term rental of properties, typically for the duration of a film shoot or production schedule.
Journeyhorizon and Coral team collaborated to launch the platform which offers a seamless and efficient booking process, saving time and effort for both property owners and film companies.
Journeyhorizon’s engagement
Marketplace development, reverse-request workflows, dashboards, PMS integration, authentication and payment integration. The delivery used Sharetribe extended with property-management and reverse-marketplace functionality.
Key functionality
- Customer Dashboard
- Provider Dashboard
- Reverse marketplace (customers create requests)
- PMS Connection (Guesty through MovingLake)
- 2FA Authentication
- Extension
- External payment (Stripe invoices)
- ...




