Building a paid listing marketplace for independent boutiques.

Journeyhorizon developed Produced Nearby as a discovery marketplace where boutique businesses pay to publish listings and customers connect through enquiries rather than marketplace checkout.

Platform and marketplace model

NearBy is a unique two-sided marketplace designed specifically for boutique sellers to showcase their offerings. This platform allows sellers to create detailed listings for their boutiques by paying a listing fee, which can be for either one month or a full year. Unlike traditional e-commerce platforms, NearBy does not facilitate direct transactions; instead, it focuses on connecting potential customers with boutique sellers.

In this marketplace:

- Sellers—who are boutique owners—create and pay for their listings, which include information about their products, services, and location. These listings help attract customers who are interested in discovering unique boutiques in their area.

- Buyers, who are individuals looking for boutique shopping experiences, browse the listings and can inquire directly with the sellers to get more information about the location or to ask specific questions.

The interaction on NearBy primarily revolves around inquiries rather than direct transactions.Buyers can contact sellers through the platform to learn more about their offerings or to visit the boutiques in person.

The platform’s fee-based listing model supports the marketplace's operations, ensuring that sellers can effectively promote their businesses to potential customers.

Journeyhorizon’s engagement

Marketplace development, paid listing workflow, enquiry flow and integration with an existing Squarespace homepage. The delivery used Sharetribe with reverse-proxy integration to Squarespace.

Key functionality

• Custom Transaction Flow
• Reverse Proxy Homepage from Squarespace