Launching a mobile fashion marketplace on a tight timeline and budget.

Journeyhorizon used its marketplace mobile-app foundation to help Kifaayat launch quickly, adding social login, account management and a tailored shopping interface for South Asian fashion.

Platform and marketplace model

In November 2024, Kifaayat, a marketplace app for South Asian fashion in Australia, made its official debut. With a mission to connect the South Asian community with traditional and contemporary fashion trends, Kifaayat set out to create a seamless shopping experience that celebrates cultural heritage.

Kifaayat’s founders faced a significant challenge: launching a feature-rich app under tight time and budget constraints. They needed a platform that not only appealed to a niche audience but also provided a smooth user experience, all while meeting the demands of modern app standards.

Journeyhorizon’s engagement

Sharetribe marketplace development, React Native mobile app customisation, social login, user management and interface customisation. The delivery used Sharetribe with a React Native mobile application.

Delivery approach

Journeyhorizon stepped in with Mobile App Template for Marketplaces, a proven foundation designed to fast-track app development without compromising on quality. Over the course of 1-1.5 months, we:

• Integrated Social Login Options: Simplified onboarding with Google and Apple login.
• Enhanced User Management: Added account deletion functionality for privacy compliance.
• Customised the Interface: Incorporated custom fonts to align with Kifaayat’s branding; Designed a 4-grid product layout to optimise browsing; Enabled image zoom for a better shopping experience.

Outcomes

Kifaayat’s launch proved that a simple yet effective strategy can yield impressive outcomes:

• App Rankings: Ranked among the top 100 shopping apps on Google Play and top 150 on the Apple App Store.
• Download Milestone: Surpassed 1,000 downloads within weeks of launch.
• Community Impact: Created a dedicated platform for South Asian fashion lovers in Australia.