Building a professional services marketplace for Indonesian SMEs.

Journeyhorizon developed Pasar Jasa to connect Indonesian SMEs with professional service providers and adapted the payment experience to local market infrastructure through Xendit.

Platform and marketplace model

Pasar Jasa is a professional services platform for Indonesian SMEs, connecting Customers and Professionals.

The platform was created to address the disconnect between SMEs and Traditional firms, which are often not designed to serve small businesses effectively. Pasar Jasa bridges this gap by reducing transaction costs and enhancing service quality beyond what traditional firms offer, ensuring mutually beneficial outcomes for both SMEs and service providers.

This is a business operating in the Indonesian market, where XENDIT is recognized as leading payment gateway. To ensure market fit and optimize user experience, Journeyhorizon integrated XENDIT as the payment method for Pasar Jasa. It’s a clear reflection of our ability to adapt to local market standards and infrastructure, ensuring seamless and reliable transactions for users.

Customer:

• Customers are SMEs looking to hire professional services for business needs.
• They can search project listings.
• Each customer has a profile page displaying their business’s basic information.

Professional

• Pasar Jasa starts by onboarding professionals in accounting, finance, and tax services.
• Professionals have access to all customer functionalities and can also create project listings.
• Each professional has a profile page displaying their business’s basic information.

Journeyhorizon’s engagement

Marketplace development, professional profiles, project listings, local payment integration and ongoing product support. The delivery used Sharetribe extended with Xendit payment integration.

Client perspective

Working with Journeyhorizon has been a great experience. Sandy and Anh (2 PMs of Journeyhorizon) have both been incredibly helpful throughout the process. In particular, Anh has shown remarkable patience in explaining Journeyhorizon’s approach, and I’ve learned a great deal from both of them. I really appreciate the structured system they use for estimating and approving Trello cards — it gives me the clarity I need to assess priorities and plan feature development effectively. Communication has also been smooth and responsive via Discord, which keeps everything moving forward efficiently.

Andy - Director