Journeyhorizon
The Trusted B2B Marketing Agency for Digital Marketplaces, SaaS & eCommerce
Growth today isn’t about spending more;
It’s about building smarter systems that scale sustainably.
If you’re building a B2B (business-to-business) digital marketplace, SaaS, or eCommerce business, you already know the challenge:
Fragmented acquisition channels
Paid ads, SEO, partnerships, and referrals that don’t align into one growth loop.
Rising customer acquisition costs (CAC)
Competing for the same keywords, audiences, and ad space as industry giants.
Low retention and activation rates
Users sign up but don’t transact, subscribe, or return.
Disconnected UX and messaging
Product design, content, and funnel strategy that don’t speak the same language.
Unclear ROI from marketing spend:
Vanity metrics overshadowing the true drivers like GMV, LTV, and payback period.
Scaling globally without local resonance
Expanding to new markets but failing to localize messaging or optimize for local SEO.
Speed vs. sustainability
The constant tension between fast growth and building systems that won’t break at scale.
Real Differences from
B2B Marketing Agency’s activities
B2B marketing, especially for digital marketplaces, SaaS, and eCommerce platforms, plays by an entirely different set of rules.
Multi-step, logic-driven, often involving multiple stakeholders
Fast, emotional, individual decision-making
Longer and relationship-based, requires nurturing trust and credibility
Shorter and transactional
ROI, efficiency, reliability, integration, scalability
Lifestyle, emotion, aspiration
Case studies, whitepapers, webinars, comparison guides
Product visuals, storytelling, influencer content
SEO, LinkedIn, webinars, partnerships, account-based marketing
Social media ads, influencer campaigns, retargeting
CAC, LTV, SQLs, GMV growth, retention
CTR, impressions, purchase conversion rate
Ongoing engagement & lifetime value
One-time purchase or repeat through promotions
In B2B, your audience doesn’t just buy, they evaluate, validate, and align. They want partners, not vendors.
That’s why your B2B marketing activities must combine strategic clarity, authority-building, and measurable outcomes
But a B2B marketing agency who truly understands your business model? NOT EASY!
Misaligned strategies
Agencies pushing generic B2B playbooks that don’t translate to platform growth or user liquidity.
Shallow understanding of product dynamics
They treat your platform like a store, not an ecosystem.
Surface-level reporting
Lots of dashboards, no insights -> no clarity on CAC, retention, or real ROI.
Lack of integration
Marketing, UX, and product growth teams operate in silos.
Wasted months in trial and error
Because the agency needs to “learn” your business model from scratch.
And yet, the cost of choosing wrong is high: lost momentum, burned ad spend, broken trust loops, and inconsistent user growth.
6 Criterias for your Right B2B Marketing Agency
& How we become your one
Proven understanding of two-sided growth
7 years of experience building & marketing marketplace platforms
KPIs beyond leads: CAC, LTV, GMV, Payback Period
Custom dashboards & performance reviews
Organic visibility that compounds
SEO Marketing Services tailored for high-volume, high-intent keywords
Optimized UX/UI for trust & onboarding
UX/UI Design Services built for conversion clarity
CRM, automation, and analytics alignment
Full-stack integration across HubSpot, Sharetribe, Webflow
You see what we see
Monthly strategy sessions, shared reporting, real metrics
Leveraging emerging AI tools to enhance marketing efficiency, personalization, and predictive insights
We integrate AI-driven content strategy, SEO automation, and analytics intelligence, turning data into actionable growth signals across your campaigns
WHY US ?
Because of our Marketplace-first DNA
Matthew, Tri and the Journeyhorizon team have been working with us for over 6 years. One of our first Sharetribe development partners, they have helped our clients launch 60+ marketplaces and consistently delight our customers.
Mr. Herman Taljaard
at Novabridge
“Journeyhorizon’s team has been super responsive and professional. Their deliverables are top notch!”
Market Research
The Foundation of Growth
Deep market insights drive smarter strategies.
Industry Research
Company Research
Competitor Research
Customer Research
Marketing Plan
Turning Strategy into Execution
A clear roadmap leads to sustainable success.
Annual Marketing Strategy
Marketing Detail Plan Monthly
(4P Marketing)
Marketing Detail Plan on Social Monthly
Content Plan & Digital Plan
Branding
Build a Memorable Brand That Resonates
Logo & Brand Identity Design
Logo & Brand Guideline
Brand Positioning Strategy
Brand Story Development
Website Development
High-Performance Digital Presence
Website Design & Development
UX/UI Website Design
Webflow Setup and Website Development
Website Performance Optimization
Your website is your first impression—make it count!
SEO
Sustainable Growth with Search Visibility
SEO is not just about rankings—it’s about results.
- Competitive Keywords / Ranking Nationwide
- Keyword Set
- Analytics Setup & Configuration
- Monthly Strategy Discussion
- Title Tag & Meta Tag Creation (Main Page)
- Technical SEO (Robots.txt, Sitemap, etc.)
- Internal Link Building (Crosslinking)
- Off-page Link Building
- Content Optimization & Editing
- Blog Writing, SEO Articles (Post)
- Advanced On-Site / Code Optimization
- Monthly Custom Report
- Monthly Personalized Review Call
- Conversion Optimization
Content Creation
The Key to Engagement & Conversions
Website
Social Media Content
Blog Writing, SEO Articles, Press Release Writing
Email Marketing Copywriting
Digital Marketing
Smart Advertising, Maximum Impact
Meta Ads
LinkedIn Ads
Email Marketing
Report Metrics Monthly Per Channel
Set Up Channel
Beyond us, Avoid these when choosing your B2B marketing agency
Frequently Asked Questions
What is a B2B marketing agency for digital marketplaces?
It’s a specialized agency that understands two-sided business models, helping you attract and retain both B2B buyers and B2B sellers through SEO, UX, and strategic content.
How much does a B2B marketing agency cost?
Typical retainers range from USD 3,000-10,000/month depending on scope and deliverables.
What results can I expect within 6 months?
Most clients see 30-80% organic growth and 25-40% CAC reduction within the first two quarters.
Do you work with startups or scaling companies?
Yes. We tailor strategies for both funded startups and established enterprises ready to scale.