Building a B2B wholesale sourcing marketplace for Australian retailers.

Journeyhorizon developed My Pocket Wholesaler to give retailers a single place to source and compare wholesale products, with large bulk uploads, supplier-specific ordering, pricing and accounting workflows.

Platform and marketplace model

My Pocket Wholesaler, built on the Sharetribe platform and developed by Journeyhorizon, is a B2B marketplace based in Australia that connects small and medium-sized retailers with a broad network of wholesalers, making product sourcing faster, smarter, and more cost-effective.

The platform addresses a longstanding pain point in the retail supply chain: retailers spending hours comparing prices across multiple wholesalers, often missing better deals simply because they don't have visibility across the market. My Pocket Wholesaler solves this by consolidating wholesale listings into a single, searchable database and intelligently alerting buyers when a product is available at a lower price from a different supplier.

- Wholesalers list their products on the platform, providing pricing, product details, and availability. By joining the marketplace, they gain direct access to a growing network of retail buyers actively looking to source, without relying solely on cold outreach or existing distributor relationships.

- Retailers search the platform to find the best wholesale prices across multiple suppliers in one place. Rather than managing separate relationships with each wholesaler, they can compare, discover, and order through a single streamlined experience, saving time and ensuring they never overpay for stock.

The marketplace creates a more transparent and efficient wholesale ecosystem where both sides benefit: retailers get competitive pricing and convenience, while wholesalers gain broader reach and consistent order flow.

Journeyhorizon’s engagement

Sharetribe marketplace development, bulk catalogue ingestion, order workflows, supplier payments, Xero invoicing and product-data management. The delivery used Sharetribe extended for B2B wholesale operations.

Key functionality

• [Bulk Upload] Allow users to upload a csv file with 3000 items at a time
• Create orders on the retailers behalf
• Favourite products on Wholesaler Shop page
• Support weight-based products
• Order cut off time and email to receive Order PDF
• Stripe Payments - Wholesalers can decide to let marketplace collect money or not
• Monthly Invoices by Xero
• Maximum Pricing and delivery distance based on states
• Master Products catalog - Add a place to assign Generic Product
• Update price calculation and PDF file to align with weight-based products
• Set the payment method for individual retailers
• Add a delivery fee to all orders