Welcome to Journeyhorizon!
Marketplace Development & Growth Experts for Startups and Enterprises
Founded in 2018, Journeyhorizon is a marketplace development and marketing partner helping startups and enterprises design, build, and scale multi-vendor platforms.
marketplaces successfully delivered across different business models
of marketplace projects delivered on time
have chosen Journeyhorizon for marketplace development
building and scaling marketplace platforms
of clients are satisfied with our services and continue working with us on marketing and growth initiatives
Our Story
Our team have been creating digital products for years as a leader in online marketplaces with Sharetribe. Over time, that experience expanded across multiple technologies and marketplace models - shaping Journeyhorizon into a platform-agnostic marketplace expert.
In 2016, we had an idea to build the AirBnb for cycle tourism. We pitched our idea to Griffin accelerator and won a place in the 2016 cohort. During our 3 month intensive incubator with Griffin Accelerator in Canberra, Australia, we built our first prototype for our product using Sharetribe Go. We evaluated many technology options to bootstrap our startup and Sharetribe Go won hands down on every criteria. We did a successful Angel round raise at the end of our Accelerator based on our Sharetribe Go MVP, and went on to build a small team in Ho Chi Minh city to build out the open source version of Sharetribe Go into what became CycleLifeHQ.com.
After two additional VC funding rounds, we had built a successful service business helping city governments in the USA and Australia roll out cycle tourism strategies supported by the cyclelifeHQ.com product. Alas our vision to scale the marketplace were not realised and in conjunction with our investors and directors we decided to close the venture and return unused capital to our VCs.
Overall, it was a really great experience. One of the best things that came out of it was the relationships that we formed with the team in Ho Chi Minh city and the team at Sharetribe in Finland. Soon after closing the company, Juho contacted me and asked if I might be interested in helping the team at Fittcoach.ca move from Sharetribe Go to Sharetribe. I thought sure, give me a day or so to make some phone calls. So I rang Tri Nguyen, one of the smartest guys I have ever met and former member of the Cyclelifehq.com tech team. I asked Tri if he thought we could build an amazing software development company focused on delivering Sharetribe marketplaces and building a truly great place to work that blended both Australian and Vietnamese culture. To my great surprise he said yes and we co-founded Journeyhorizon.
In 2018, Journeyhorizon was founded. We’ve grown to a team of 50+ people, delivered 100+ marketplace platforms, and continue to support 20+ marketplaces through ongoing maintenance and enhancements. While our roots are in Sharetribe, our expertise now extends far beyond a single platform.
Today, Journeyhorizon applies the lessons learned from building, scaling, and even closing our own marketplace venture - helping startups and enterprises build marketplaces as resilient, scalable business ecosystems.
Our Values
Marketplace-focused
With over 8 years of experience, every decision from strategy to technology and growth is guided by a deep understanding of how two-sided marketplace businesses operate, scale, and succeed.
Professional
Driven by the highest standards of professionalism. Accountability, reliability, and consistency define how work is delivered and how commitments are honored.
Scalable
Designed with long-term growth in mind. Architecture, processes, and growth strategies are built to scale sustainably as marketplaces evolve.
Agile
Built for speed and adaptability. Change is embraced, iteration is continuous, and value is delivered at every stage of the marketplace lifecycle.
Transparent
Grounded in clarity and honesty. Open communication, clear expectations, and straightforward guidance form the basis of trusted partnerships.
Collaborative
Built on partnership. Close collaboration with clients and within teams ensures shared ownership, aligned goals, and stronger outcomes.
Our Services
Building and scaling marketplaces is our core strength. Turning them into high-performing B2B growth engines is our competitive edge.
Over the past 8 years, Journeyhorizon has evolved from a marketplace development expert into a strategic growth partner. What began with deep expertise in building scalable marketplace platforms has expanded into delivering integrated marketing services - supporting businesses end-to-end as they launch, grow, and scale sustainably.
I’ve been in the software development industry since 1996. I started my career at Accenture working on enterprise scale problems for fortune 500 companies. In 2004 I started my first company. That grew from 2 co-founders to 200 staff. I sold that business in 2014 and with the proceeds started another software development company focused on helping government organisations implement Microsoft based solutions. I exited that business in 2016 to start my first marketplace, CyclelifeHQ a marketplace for cycle based tourism experiences. In 2018, we closed CyclelifeHQ and started Journeyhorizon… The journey continues :)
I look forward to meeting you and helping you achieve your business goals.
Tri, who was raised in the Mekong delta, graduated with the highest grade in his class in 2017 from HCMC University of Science. Tri is a skilled software developer and the leader of people.Before Tri graduated from university in 2017, he met Matt, and together with Chu, Tinh, Tam, Anh, and Jun, they were the "pre-history" of Journeyhorizon. Then, in 2018, they formally established Journeyhorizon. Tri is responsible for the culture, people, and growth of the company's members.
After his Journeyhorizon time, he loves coding, astronomy, photography, 3d printing, electronics, IOT and other creative stuff.
Over the past six years, I've had the extraordinary opportunity to lead our technical team, delivering over 60 transformative projects by providing innovative and tailored solutions that address complex business challenges, ensuring seamless and effective results.I remain dedicated to continuous learning and improvement, always approaching each challenge with fascination and enthusiasm.
I Look forward to meeting you and helping ensure your platform thrives in this vast digital world.
